Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members that was first introduced in 2015 as a way for Amazon to celebrate its anniversary. Online shoppers flock to Amazon to take advantage of the limited-time lightning deals and significant sales. Prime Day typically lasts for 48 hours and offers a wide range of discounts across various product categories, including mattresses and sleep accessories. In 2025, Amazon Prime Day begins on Tuesday, July 8, and runs through Friday, July 11.
However, Amazon isn’t the only place to find a great deal on a mattress during Prime Day. Mattress brands have started to offer their own promotions on Prime Day to compete with Amazon. If you’re on the hunt for a new bed, we’ll help you figure out where to find the best Prime Day mattress deals.
Why Buy a Mattress on Prime Day?
- Steep discounts for the top mattresses on Amazon
- Expedited shipping options
- Lightning deals offer extra savings for the careful shopper
- Buying a mattress online ensures a convenient shopping experience
- Hundreds of customer reviews give you firsthand feedback
- Additional sales and discounts from competing mattress and bedding brands
Our Favorite Mattress and Bedding Sales on Prime Day
Best Mattress Sales
Save 35%
35% off with code: SF35
Happening now
Save 27%
Save 27% sitewide + 2 free pillows with mattress purchase. Use code: DOCTOR27
7/7 – 7/31
15% off
Save 15% sitewide on Brooklinen products
7/8 – 7/11
30% off
Save 30% sitewide and storewide with code: FLASH30
7/8 – 7/11
Save up to 30%
Up to 30% off on Cozy Earth products
Happening now
Up to 60% off
Save up to 60% on mattresses + $599 worth of free sleep accessories
Happening now
27% off
Save 27% sitewide with code: DOCTOR27
7/7 – 7/31
Extra $10 off
Save an extra $10 on top of existing discounts with code: sleepy10
Happening now
Save 25%
25% off select mattresses
7/8 – 7/29
Up to 66% off
Save up to 50% on mattresses & up to 66% on bundles
Happening now
Save 35%
35% off sitewide
7/8 – 7/14
30% off
Save 30% sitewide and storewide with code: FLASH30
7/8 – 7/11
$300 off
Save $300 when you spend $1,000 or more
7/8 – 7/11
30% off
Save 30% sitewide and storewide with code: FLASH30
7/8 – 7/11
$300 off
Save $300 on all mattresses
Happening now
Where Are Mattresses on Sale During Prime Day?
Mattress sales are plentiful on Amazon.com during Prime Day, but many mattress brands and retailers now offer online sales on the same day to compete with Amazon. Some brick-and-mortar mattress stores may also schedule discounts and promotions to coincide with Amazon’s big sale. That’s why, if you want to get the best deal, it’s important to look beyond Amazon on Prime Day.
Buying From the Brand or Amazon: Which Is Better?
We generally recommend that you buy your bed directly from the mattress brand. Many brands offer their own sales and promotions on or around Amazon Prime Day. These sales can provide competitive pricing and may even match the prices found on Amazon.
Buying directly from the brand also usually means better customer service and direct communication with the manufacturer, which can be helpful if any issues arise. However, if you can find a better price or you need fast shipping, Amazon may be the better choice. Just remember to weigh the benefits of cost and convenience against the advantages of buying directly from the brand before making a decision.
Buying from the Brand
- You’re buying from a known, trusted seller
- Your new bed always comes with the company’s sleep trial and warranty
- Some brands may not run sales on Prime Day or offer price matching
- Shipping may take longer
Buying at Amazon
- Major sales on items like mattresses and the potential for even more savings with lighting discounts
- Free expedited shipping for certain products
- Some mattress brands sell through Amazon but you’ll need to confirm the seller
- You may not get the same sleep trial or warranty when buying through Amazon
Can You Get a Good Mattress at Amazon?
Yes, you can find a good mattress at Amazon. They offer popular mattress brands as well as budget options, especially during Prime Day. With benefits like expedited shipping and a wide range of models, Amazon can be a convenient and affordable place to shop, especially if you already have a Prime membership. Here are some tips to help you make an informed decision when shopping for a mattress on Amazon.
Tips for Mattress Shopping at Amazon
- Keep an eye out for limited-time deals: “Lightning Deals” are limited-time, heavily discounted offers that happen on Prime Day. These deals typically last for a few hours or until the product sells out. Prime members typically get early access.
- Watch for third-party marketplace sellers: When shopping on Amazon, make sure you understand who you’re buying from. Some items are sold directly by Amazon while others are sold by third-party retailers using Amazon’s platform. A third-party retailer could be the mattress brand itself but that’s not always the case. Verify who the seller is, and check customer reviews if it’s a seller you aren’t familiar with.
- Review return and warranty information: Return and warranty policies can differ greatly depending on who you buy from. Pay close attention to who the mattress is sold or shipped by when buying on Amazon.com, as it may not come with the manufacturer’s return policy or warranty.
- Compare prices with the brand’s website: Make sure to compare prices between Amazon and a brand’s website. Amazon doesn’t always have the lowest price so it’s good to verify. Some mattress brands may also price match or have additional offers, coupons, or special discounts available, including for military, veterans, or students.
- Read third-party mattress reviews and compare brands: Customer reviews on Amazon can be helpful, but third-party mattress reviews on sites like Sleep Doctor can have more detailed, hands-on information about how a mattress feels and performs. You can also find more customer reviews on the brand’s website.
- Get an Amazon Prime membership with a free trial: If you don’t already have an Amazon Prime membership, you can sign up for a free 30-day trial to take advantage of exclusive deals on Prime Day. An Amazon Prime membership normally costs $14.99 per month or $139 per year. The company also offers discounted memberships for qualifying students and recipients of certain government assistance programs, such as SNAP or Medicaid.
Should You Buy a Mattress Online or in a Store?
Brick-and-mortar mattress stores have long been a staple of the industry, but these days shoppers have more options than their local mattress retail chain, including buying direct from a mattress brand online.
There are both advantages and disadvantages to shopping for a mattress online or in-store. However, we think the scale tips towards buying your mattress online where you can find a much wider range of models to choose from and more information to learn about different brands and their offerings.
Buying Online Pros and Cons
Pros
- Lots of options: Buying a mattress online allows you to browse every model offered by every mattress brand with an online store.
- Lower prices: The best deals are usually online. Brands can cut out the middlemen and pass the savings on to you.
- No sales pressure: Browsing mattresses online offers a relaxed, low pressure shopping experience with no pushy salespeople to make you feel rushed.
- Access to reviews: You’re already online so it’s easy to search and find independent, honest reviews of your top mattress picks.
- Sleep trials to test the mattress: Most online mattress brands offer sleep trials to test out a new mattress in your own home.
- Free shipping: Not all brick-and-mortar stores offer free shipping, but no-cost shipping is very common with the biggest online mattress shops.
- 24/7 shopping hours: When you shop for a mattress online, you can do it on your own schedule, without worrying about limited store hours.
Cons
- Can’t feel the mattress: You won’t be able to lie down and feel your new mattress before you buy it.
- Less personal guidance: When you shop online, you’ll need to do all of your own research before you buy.
- Too many options: There’s an incredible selection of mattresses online but this can feel overwhelming for some shoppers.
- Distractions while you shop: It can be easy to get sidetracked by social media or emails plus regular at-home distractions like family, pets, and chores.
- Fewer special delivery options: Not all mattress brands offer specialty services like White Glove delivery and old mattress removal when you buy online.
Buying In-Store Pros and Cons
Pros
- See and feel the mattress: You can see each bed in-person and try it out for yourself before buying.
- Advice from salespeople: Knowledgeable salespeople are at the ready for expert, personalized advice.
- Multiple mattress in the showroom: You can directly compare different models and brands in terms of feel and comfort in person.
- Negotiable prices: When working with a salesperson, there’s an opportunity to negotiate a lower price than what’s on the tag.
- White Glove delivery: Nearly all brick-and-mortar mattress stores offer local delivery and in-room setup services.
- Old mattress removal: Local mattress stores are also more likely to offer old mattress removal, sometimes for free.
Cons
- Sales pressure: Salespeople can sometimes pressure you to upgrade or make a purchase before you’re ready.
- No sleep trial: While you get to feel each bed in-person, you don’t get to sleep on your new bed before committing to the purchase.
- Fewer sales outside of holidays: Mattress store sales are usually limited to certain holiday weekends while online stores have frequent promotions and extended holiday sales.
- Limited selection overall: Most mattress showrooms are limited to a handful of mattress brands and may not have every model on the showroom floor.
- Less product info available: Product information for each mattress is usually limited to what’s displayed on the placard or what the salesperson knows.
- Return and exchange fees: Brick-and-mortar stores are more likely to have fees if you want to return or exchange your mattress.
